Campaigns and Mobilization
Mobilize influencers to build winning engagement.
We build and run campaigns that mobilize support and impact change for associations, not-for-profits, political and corporate clients. Mobilization campaigns are premised on the fact that for elected officials, the single most influential voice in shaping their decision is that of their local voters and community leaders.
The benefits of mobilization go beyond a one-off campaign. The long-term goal of mobilization is to increase engagement, provide greater value for members, and to increase the share of voice and influence outcomes.
Our specialties
Learn more about our services.
Community consultations
We design, lead, and facilitate community consultations that deliver value, and are focused on outcomes to achieve client objectives. Leveraging international best practices, every consultation plan is unique.
Our team develops specific tools and tactics that will lead to meaningful engagement and brings your stakeholders along to build support, proactively address challenges, and surface new opportunities.
Creative content development
Our team produces innovative materials and effective campaign assets that engage and influence target audiences. Issue driven, public opinion campaigns require unique and creative storytelling that differ from traditional consumer marketing. We have the in-house capacity to design and execute in several formats and media.
Digital marketing
We are leaders in leveraging digital tools on social media to engage diverse online influencer networks to integrate social media strategies and tactics that achieve focused public affairs objectives. This includes:
- Digital media planning with the right content mix, select distribution, and frequency to deepen and maximize online client presence.
- Digital monitoring to identify and assess negative backlash, potential opportunities, and timely coverage.
- Social media management with the objective to grow and develop content for online communities across diverse social media platforms ranging from paid, earned, owned and user-generated content.
Voter + stakeholder mobilization
We develop tactics, digital tools and online platforms that encourage mobilization in voter communities using empowerment to effectively communicate their concerns to those who can make a difference.
When it is not appropriate or practical to mobilize voters en masse, we seek stakeholder groups invested in policy decisions to reach out and influence their select circles and communities. This includes:
- Coalition building: resilient policy changes are built on consensus. We use a variety of specialized tactics which build strong coalitions to influence and propel policymakers to make changes in line with client objectives.
- Engagement plans: we build engagement and trust using direct dialogue, third-party support, key influencers, and grass-roots initiatives – creating a stronger connection with key audiences.
Campaign planning + management
We develop and execute campaigns that deliver winning outcomes. Leveraging a full suite of campaign tools and decades of experience, we follow a proven methodology shaping and executing campaigns that engage and activate stakeholders, influencers, activists, and the public.
Our experts
Learn more about our experts who have vast experience working with diverse clients across jurisdictions and sectors.
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Dylan Adams
<span class="hidden">M</span>Consultant -
Anshul Tipnis
<span class="hidden">M</span>Consultant -
John Sinclair
<span class="hidden">M</span>Vice President -
Wesley Boyd
<span class="hidden">M</span>Senior Consultant -
Mainak Mondal
<span class="hidden">M</span>Consultant -
Sara Al-Mamari
<span class="hidden">F</span>Consultant -
Ashton Arsenault
<span class="hidden">M</span>Partner -
Deborah Bacal
<span class="hidden">F</span>Vice President -
Olivier Ballou
<span class="hidden">M</span>Vice President -
Erin Bonokoski
<span class="hidden">F</span>Partner -
Lucas Borchenko
<span class="hidden">M</span>Senior Consultant -
Andrew Brander
<span class="hidden">M</span>Partner -
Alexander Byrne-Krzycki
<span class="hidden">M</span>Senior Consultant -
Alex Chreston
<span class="hidden">M</span>Vice President -
Jason Craik
<span class="hidden">M</span>Vice President -
Nada Fahmy
<span class="hidden">F</span>Consultant -
Erlis Fino
<span class="hidden">M</span>Senior Campaign Strategist -
Emily Gilroy
<span class="hidden">F</span>Consultant -
Emma Lovell
<span class="hidden">F</span>Vice President and Creative Director -
Stefano Hollands
<span class="hidden">M</span>Senior Consultant -
Bridget Howe
<span class="hidden">F</span>Vice President -
Rob “Happy” Gilmour
<span class="hidden">M</span>Partner -
Jordan Hudyma
<span class="hidden">M</span>Senior Consultant -
Matthew John
<span class="hidden">M</span>Chief Business Officer<span class="hidden">M</span>Partner -
Anthony Matar
<span class="hidden">M</span>Consultant -
Christine McMillan
<span class="hidden">F</span>Partner -
Nick Melas
<span class="hidden">M</span>Vice President -
Evan Menzies
<span class="hidden">M</span>Vice President -
Rob Moore
<span class="hidden">M</span>Partner -
Julian Ovens
<span class="hidden">M</span>Partner -
Parth Panwala
<span class="hidden">M</span>Consultant -
Nicholas Pozhke
<span class="hidden">M</span>Vice President -
John Ratchford
<span class="hidden">M</span>Partner -
Sarina Rehal
<span class="hidden">F</span>Partner -
Chad Rogers
<span class="hidden">M</span>Partner -
Ginny Roth
<span class="hidden">F</span>Partner -
Avigail Rucker
<span class="hidden">F</span>Consultant -
Habiba Salaheldin
<span class="hidden">F</span>Consultant -
Alyssa Solimine
<span class="hidden">F</span>Consultant -
Mark Spiro
<span class="hidden">M</span>Partner -
Jeremy Stanford
<span class="hidden">M</span>Consultant -
Emily Thorne
<span class="hidden">F</span>Partner -
Nick Varley
<span class="hidden">M</span>Partner -
Samira Wagner
<span class="hidden">F</span>Consultant -
Alex Wright
<span class="hidden">M</span>Vice President
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