Public Relations Campaigns


mobilize influencers to build winning engagement

We build and run campaigns that mobilize support and impact change for associations, not-for-profits, political and corporate clients. Mobilization campaigns are premised on the fact that for elected officials, the single most influential voice in shaping their decision is that of their local voters and community leaders. The benefits of mobilization go beyond a one-off campaign. The long-term goal of mobilization is to increase engagement, provide greater value for members, and to increase the share of voice and influence outcomes.

Community Consultations

Crestview Strategy designs, leads, and facilitates community consultations that deliver value, and are focused on outcomes to achieve client objectives. Leveraging international best practices, every consultation plan is unique. Our team develops specific tools and tactics that will lead to meaningful engagement and brings your stakeholders along to build support, proactively address challenges, and surface new opportunities.

Creative Content Development

Crestview Strategy produces innovative materials and effective campaign assets that engage and influence target audiences. Issue driven, public opinion campaigns require unique and creative storytelling, that differ from traditional consumer marketing. We have the in-house capacity to design and execute in several formats and media.

Digital Marketing

Crestview Strategy is a leader in leveraging digital tools on social media to engage diverse online influencer networks to integrate social media strategies and tactics that achieve focused public affairs objectives. This includes:

  • Digital Media Planning with the right content mix, select distribution, and frequency to deepen and maximize online client presence.
  • Digital Monitoring to identify and assess negative backlash, potential opportunities, and timely coverage.
  • Social Media Management with the objective to grow and develop content for online communities across diverse social media platforms ranging from paid, earned, owned and user-generated content.

Voter + Stakeholder Mobilization

Crestview Strategy develops tactics, digital tools and online platforms that encourage mobilization in voter communities using empowerment to effectively communicate their concerns to those who can make a difference.

When it is not appropriate or practical to mobilize voters en masse, Crestview Strategy seeks stakeholder groups invested in policy decisions to reach out and influence their select circles and communities. This includes:

  • Coalition Building Resilient policy changes are built on consensus. Crestview Strategy uses a variety of specialized tactics which build strong coalitions to influence and propel policymakers to make changes in line with client objectives.
  • Engagement Plans Crestview Strategy builds engagement and trust using direct dialogue, third-party support, key influencers, and grass-roots initiatives – creating a stronger connection with key audiences.

Campaign Planning + Management

Crestview Strategy develops and executes campaigns that deliver winning outcomes. Leveraging a full suite of campaign tools and decades of experience, we follow a proven methodology shaping and executing campaigns that engage and activate stakeholders, influencers, activists, and the public.

Careers at Crestview Strategy
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our experts

Jess Chin Creative Strategist

Mira Ahmad

Mira Ahmad Senior Campaign Strategist

Taleesha Thorogood

Taleesha Thorogood Senior Consultant

Jared Kinsella

Jared Kinsella Creative Strategist

Harry Burns Vice President

Chelsie McIntee

Chelsie McIntee Operations Manager

Dan Moulton

Dan Moulton Vice President

Evan Menzies

Evan Menzies Senior Campaign Strategist

Dale Palmeter Senior Consultant

Laila Hawrylyshyn Consultant

Erin Bonokoski

Erin Bonokoski Vice President

Sarina Rehal

Sarina Rehal Vice President

Marnie Myzsko Consultant

Vaibhav Joshi

Vaibhav Joshi Consultant

Rob Moore

Rob Moore Partner

Bernie Morton

Bernie Morton Vice President

Lucy Warren

Lucy Warren Consultant

Robyn McIsaac

Robyn McIsaac Vice President

Nour Fahmy

Nour Fahmy Campaign Strategist

Ginny Roth

Ginny Roth Vice President

Andrew Brander

Andrew Brander Vice President

Marty von Wuthenau

Marty von Wuthenau Vice President

Sam O’Grady Campaign Strategist

Marcus Macauley

Marcus Macauley Data Scientist

Mark Spiro

Mark Spiro Partner

Deborah Bacal

Deborah Bacal Senior Consultant

Liam Davidson Creative Strategist

Kelly Dales Senior Campaign Strategist

Joseph Lavoie

Joseph Lavoie Vice President

Mandi Johnson

Mandi Johnson Senior Campaign Strategist

Rob Gilmour

Rob Gilmour Vice President

John Ratchford

John Ratchford Vice President and General Counsel

Erlis Fino

Erlis Fino Campaign Strategist

Emily Thorne

Emily Thorne Senior Consultant

Nick Varley

Nick Varley Vice President

Bridget Howe

Bridget Howe Senior Consultant

Alex Chreston

Alex Chreston Senior Consultant

Stefano Hollands

Stefano Hollands Consultant

Charlie Crabb Senior Creative Strategist

book a call

Get in touch with our team so we can craft a solution tailored to achieve your strategic objectives.

Book a call