LG Stellantis Invest in Canada’s Automotive Industry

March 24, 2022

Julian Ovens

Julian Ovens


Julian Ovens is a Partner at Crestview Strategy based in Ottawa.

Julian Ovens is a Partner at Crestview Strategy based in Ottawa.

LG Energy Solutions, from South Korea, and Stellantis, based in the Netherlands, announced the first large-scale electric vehicle (EV) battery manufacturing facility in Canada through a joint venture with the support of all three levels of government. LG and Stellantis are investing over C$5 billion in the new plant, making it the largest foreign direct investment (FDI) in Canada’s automotive history.

Ontario Premier Doug Ford, Ontario Minister of Economic Development, Job Creation and Trade Vic Fedeli, federal ministers of Innovation, Science and Industry François-Philippe Champagne, and Transport Omar Alghabra, as well as Mayor of Windsor Drew Dilkens were in attendance.

The new facility, set to come online in 2025 in Windsor, Ontario, will be the primary supplier of EV batteries for Stellantis’ Windsor plants and others across North America. Once fully operational, it will have an annual production capacity of over 45 gigawatt hours and create an estimated 2,500 new jobs.

The last year has seen several major EV battery plant announcements south of the border. Concerns that Canada was missing out were exasperated by proposed US EV tax credit proposals, part of omnibus legislation that has fallen through for now.  This investment, on the heels of a C$1.4 billion announcement at Honda in Alliston, Ontario last week, comes at an important time as the Trudeau Government works to counter US protectionism and refocus attention on economic and climate priorities. The importance of EV investments is highlighted in federal ministerial mandate letters.

All levels of government are seeking potential knock-on effects throughout the battery supply chain with additional large-scale investments in critical minerals mining, parts-manufacturing, and cathode production. Ontario is North America’s second largest vehicle producer with the sector employing over 124,000 people in well-paid, skilled, politically salient and mostly union jobs.

This announcement follows over six months of work, and certainly benefited from Minister Champagne’s years of private sector investment and legal experience in South Korea and Europe. Details of government financial support have been withheld for the moment, which is consistent with federal Strategic Investment Fund (SIF) practices when a large investment decision is pressing. Several months of final diligence work is typically completed before financial details are made public and funds released.

Provincial funding is likely more bespoke. Through their Driving Prosperity plan, Minister Fedeli and the Ford government have taken an aggressive approach to foreign direct investment with the goal of transforming the province’s automotive supply chain to build the cars of the future when other global jurisdictions compete fiercely for such projects.

Crestview Strategy’s FDI attraction advisory team is led by Julian Ovens, former global mining executive and Chief of Staff to Canada’s Ministers of Foreign Affairs and International Trade.

book a call

Get in touch with our team so we can craft a solution tailored to achieve your strategic objectives.

Book a call