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Alex Swann

Vice President

Alex Swann is one of Canada’s leading experts in measuring and shaping public opinion. He joins Crestview Strategy after 17 years delivering data-driven counsel for clients as a co-owner of Gandalf Group.

A seasoned communications and research consultant with over two decades of experience, Alex draws on extensive opinion research experience to inform a range of communications and public affairs initiatives. His practice focuses on regulated sectors and organizations working in the public eye.

Alex delivers communications, including crisis and issues management, message development and media relations. He assists clients with message and advertising testing, policy framing, stakeholder consultations and satisfaction surveys.

Prior to 2006, Alex held senior roles in the federal government, including as a senior assistant to the Minister of Justice, Minister of Health, and as Director of Communications for the Deputy Prime Minister and Minister of Public Safety.

Alex completed his studies at the University of Toronto.

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