Deborah Bacal is a Vice President with Crestview Strategy based in Toronto.
Deborah provides strategic counsel on integrated corporate communications for clients across multiple sectors, supporting some of North America’s leading corporations craft their narrative, manage perceptions, mobilize stakeholders and build brand equity.
Deborah most recently led multi-channel strategic communications, brand architecture, and awareness campaigns for financial and insurance technology clients as a Senior Consultant at a boutique marketing and communications agency in Toronto.
Equipped with a background in financial journalism, Deborah honed her communication skills working in senior roles at media outlets globally, where she led fast-paced teams to create effective and engaging content leading to increased readership.
Deborah is a member of the International Association of Business Communicators and holds a Master’s Degree in International Journalism from City University, London. She also earned a Bachelor of Arts Honours Degree in English Literature with Distinction from the University of Toronto.