Elizabeth MacRae is a Vice President with Crestview Strategy based in Halifax.
Elizabeth has over two decades of experience providing research, insights, and data-driven solutions to global clients in organizational, public opinion, and consumer settings. Her experience spans industries and sectors, with a focus in areas such as healthcare, technology, education and post-secondary education, lottery, energy, and telecommunications.
Elizabeth has extensive experience in both qualitative and quantitative research methodologies and works with clients to design the ideal approach to research to meet their unique business needs. As a trained moderator, she executes both in-person and virtual focus groups.
Prior to joining Crestview, Elizabeth was the research practice lead at a top Canadian public relations firm. She studied Business Administration at Cape Breton University and is currently on the board of directors of the Cape Breton University Alumni Association.
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