Bio

Zandra offers clients counsel on strategic integrated communications strategies and planning. Using her experience in journalism, reputation management, and stakeholder relations, she has successfully ushered a variety of organizations through internal and external crises and issues management. Zandra’s strength comes from a background in increasing stakeholder engagement by using a strategic lens to conceptualize campaigns that drive dialogue and amplify positive conversations nationally across all media channels.

Before joining Crestview Strategy, Zandra was Manager of Public Affairs at Futurpreneur Canada, where she led proactive integrated public affairs and communication strategies, obtaining federal funding through strategic engagement plans. Prior to her time in the entrepreneurial ecosystem, she was a Senior Communications Advisor at Prostate Cancer Canada. Additionally, she was a national and local news producer and writer, contributing to broadcast television news teams at The Sun News Network, CP24 Toronto, Global News Toronto, and CTV National News.

Zandra holds an advanced diploma in Journalism from Humber College.