Natasha Boeck is a Senior Consultant at Crestview Strategy in Toronto.
With more than a decade of experience, Natasha excels in leading effective strategic communications and public relations programs. Her expertise spans strategic counsel, media relations, company and executive profile building, reputation management, and corporate communications.
Before joining Crestview Strategy, Natasha played a pivotal role in leading media relations for a publicly traded global fleet management company. She spearheaded announcements in Canada and the U.S. for product launches, client and partner initiatives, and ESG activities. Natasha also served as a key member of BMO’s media relations team, where she implemented communication strategies that leveraged the news cycle to strengthen and reinforce the bank’s industry standing.
In a global communications role at KPMG, Natasha was entrusted with managing internal and external communications for the firm’s global strategic growth initiative in cyber security services. In this capacity, she played a crucial role in shaping and enhancing the practice’s narrative and reputation.
Natasha initiated her career in an agency, where she skillfully managed public relations campaigns for corporate and financial clients.
A proud member of the International Association of Business Communicators, Natasha holds a graduate certificate in corporate communications and public relations from Centennial College, along with a diploma in broadcast journalism from Loyalist College.